💬 Dana White told

in sportstalk •  last year 

🔥💬 Dana White spoke about how to work with UFC owner Ari Emanuel

As you know, the current president of UFC Dana White teamed up with brothers Frank and Lorenzo Fertitta to acquire promotion in 2001. Fifteen years later, they sold the organization for $ 4 billion.

The buyer was Endeavor, which is led by Ari Emanuel and Patrick Whitesell. However, according to White, the Fertitt brothers could make more money by selling the UFC.

“The Fertitta brothers immediately said that I would have to stay in the promotion,” White said. “Not that I was about to leave, but I did not know with whom exactly I would have to work.” Fertitta could sell the UFC to other people for 5 billion. "

“Of course, basically everything was decided by money, but I am glad that the Fertitta brothers realized that it was necessary to find someone with whom I could work. Ari Emanuel was ideally suited for this role. "

It is worth noting that the UFC had already collaborated with Emanuel when it helped the promotion achieve a multi-million dollar deal with FOX.

“Ari and I have become ideal partners. He never shows his ego when it comes to business, and at the same time he is a real monster of his business. I still can’t believe that in business I have two perfect marriages. ”

“I was incredibly lucky to work with Ari Emanuel. Do you know how many times we argued over the past four years? Never. Until now, we all agreed. ”

“Ari is dealing with everything related to banks. In this he has no equal. The fact that he takes these issues upon himself gives me the opportunity to do what I can do best. They keep aloof and do not prevent me from doing business. The perfect situation. ”


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